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Shopify Web Development
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About Client (theprink.in)**
Selling Personalized Birthday Gifts, Personalized Wedding Gifts, Unique Personalized Gifts, Photo Collage Gifts, Wedding Gifts for Couples
Clint Requirements and Expectations**
- Need to do a Conversion Rate Optimization audit and recommend best followed industry practices in D2C
- Need to create unique B2B Corporate landing page with form/book a call (including copy writing)
- Need to create a good About Us landing page
- Need to create a landing page for Invites and return gifts with form
- Redesign the homepage according to the recommendations from CRO Audit
- When mouse is pointed over a product image (in desktop) and touch in mobile - Photos of the product should change.
- Need to add product customer reactions in the banner as GIFs
- Need to add icon stickers below products (Free shipping, 100% Photo Privacy) and redesign product page
- Improve the website speed. Metrics to be considered are Shopify Speed Optimization (Site Speed - Google PageSpeed Insights, GTMetrix, WebPageTest )
What we done ? ?**
1. Increase Conversion Rate (TOP LINE IMPACT)
a) By maintaining session across the our network
b) Allow users to pre-fill address, select context-aware coupons in our flow
c) Checkout with 1-click on our Pay Later product
d) highest success rate across other instruments like CC/DC/UPI etc
e) Reduces price sensitivity and gives affordability at checkout with its Pay in 3 product
2. Reduce RTO (BOTTOM LINE IMPACT)
a) it has been the oldest checkout instrument and has been assessing risk millions of customers who transacts on it's network and thereby created a robust model to predict behavior of certain kinds - this data now can power intelligence to predict RTO
- as a result can give frictionless checkout to most users
- a little friction to relatively high-risk customers (pay x% online)
- no COD recommendations to high-risk customers
b) Migrate Cash Users to our Checkout - as it behaves just like Cash on Delivery where users get the product and pay for it later.
Ongoing Project
Web Developer E Commerce Services